Is Jounalism advocacy? A short reply to Abdullahi O Haruna Haruspice

All journalism is advocacy. The only question is—for whom? Journalists can’t and will never serve as neutral "umpire". Truth is that in our 100 and 200 level media training we were taught that reporting involves being a neutral arbiter, reporting the "two sides of a story without judging". The concept of objectivity, fairness and balance were taught like articles of faith. 


But after 300 and 400 level in the university we come to realise the fallacy of that thinking. It is a thinking entrenched in normative ideal — one that critical media studies deconstructed as theoretically flawed and practically unsustainable. Through critical epistemology, political economy, and ideological critique we come to understand the myth of neutrality and the umpire fallacy. 


It presupposes an Archimedean point outside ideology, power, and social relations—a fantasy long dismantled by scholars from Stuart Hall to Noam Chomsky. The very act of “selecting” which "two sides" to present (often a false binary) is itself an ideological intervention. Whose voices are amplified? Which structural conditions are naturalized as "common sense"? The journalist is never outside the storm; they are always already “in” the rain, shaped by institutional constraints, corporate ownership, and unconscious biases.  


The idea that a journalist must "confirm the rain" rather than report it—presumes a positivist empiricism that ignores how media constructs reality rather than merely reflecting it. Critical media studies (which we were all taught in our second semester 300 level and first semester 400 level) by the erudite Professor of Mass Communication, Professor Sola Adeyanju, insists that journalism does not “discover” truth but “produces” it through framing, omission, and narrative. When journalists "confirm the rain," they are still making choices – whose rain? Which consequences? Which suffering is deemed newsworthy? The very decision to "verify" certain claims while ignoring others reveals journalism’s embeddedness in hegemony.  


Journalism and activism are not mutually exclusive, seeing them as such relies on an idealized separation between observer and participant—one that crumbles under scrutiny. Investigative journalism that exposes bad governance, corruption, or systemic rot in our budget process “is” inherently activist because it challenges dominant power structures. To suggest that journalism must not "judge" is to demand complicity with the status quo. As Gaye Tuchman’s “strategic ritual of objectivity” demonstrates, the pretense of neutrality often serves entrenched interests by refusing to name oppression.  


Engaging with ethnicity, religion, and politics are foundational to power struggle, especially in our society. They are not a "self-fulfilling venture". Why are these axes stigmatized while capitalist or nationalist frameworks are deemed "objective." Journalism that ignores these dimensions does not transcend bias—it enforces the dominant ideology by rendering structural violence invisible. Gramci explained this in detail in his hegemony theory.


The insistence on journalism as a detached, apolitical institution is itself a political project—one that safeguards power by disavowing its own role in maintaining it. The question is who benefits from the myth of objectivity? Whose silence is institutionalized as professionalism? Journalism does not escape ideology by claiming neutrality; it escapes accountability.  


©️ Kabiru Danladi Lawanti

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